Cindy Chen

JACK DANIEL’S TENNESSEE FIRE presents DRAG QUEEN MUKBANG (2020)

LOGO CREATION // SOCIAL GRAPHICS // WEBSITE + WIREFRAME // CONCEPTION

A branded content series that pairs two popular Millennial food trends: mukbang and the drag queen brunch. The series consists of 4 videos in total. Each episode host by Patrick Starr, Gia Gunn, Eugene Lee Yang and Laganja Estranja, to raise money for four specified charities.

Each episode runs ~20 minutes long and are released every Saturday starting June 20 during Pride Month. (2020)
Watch Gia and Laganja’s video HERE.

Web design for JackFirePride.com (2020)

Click HERE to access the Post-Activation Report.

JACK DANIEL’S TENNESSEE FIRE presents DRAG QUEEN SUMMER GLAMP (2021)

LOGO CREATION // SOCIAL GRAPHICS // WIREFRAME // ART DIRECTION // SFX/VFX ART DIRECTION

A branded content series that brings RuPaul’s Drag Race alums, Bebe Zahara Benet, Trinity the Tuck and Manila Luzon to the Jack Daniels Distillery in Lynchburg, Tennessee. The series consists of 3 - 10 minute videos which brings our Drag Queens around the distillery to explore the history of Jack Daniels as well as planning the perfect party the staff.

Website: JackFirePride.com