MCDONALD’S
McDONALD’S 2021 LUNAR NEW YEAR VIRTUAL CONCERT
SOCIAL GRAPHICS // ORIGINAL ARTWORK // DIGITAL ADS // LOGO DESIGN // PRINT PRODUCTION // PRODUCT DESIGN
To celebrate the Lunar New Year, McDonald’s held a virtual concert broadcasted exclusively through their app hosted by Chinese hip-hop artist Masiwei of 88Rising.
McDonald’s app with graphics featuring Masiwei’s Lunar New Year concert. (left) McDonald’s Instagram post celebrating Lunar New Year. (right)
Mockup of Lunar New Year red envelope design
Mockup of inserts for the red envelopes, which features two sided slots to hold gift cards and perforated crease in the center for sharing with family/friends.
Mcdonald’s APA Next Logo
The logo was created to launch McDonald’s new APA Next sub-page which provided easy access to exclusive educational tools, national McDonald's scholarships & other resources.
In addition to following brand guidelines, the arrow between E and X is playful addition to motion moving forward and excelling to your next steps. Two versions are created for multiple uses. Used in multiple platforms including Youtube and on the McDonald’s APA website.
Lunar New Year envelopes for the San Francisco Lunar New Year Parade in 2020.
Created original artwork for McDonald’s 2020 calendar, which was distributed at the San Francisco Lunar New Year Parade to over 500,000 attendees.